Our investment approach has been fine-tuned over eight years of investing and learning across four funds and 50+ portfolio companies.

Investment Criteria

  • Consumer products and retail brands targeting Millennial and Gen-Z customers.

  • Raising first institutional round of capital. We want to be your first institutional investor.

  • Product in market. We invest in brands generating $1-5 million in trailing twelve-month net revenue.

  • First checks in Seed through Series A, with opportunistic follow-on capital into Series B and beyond.

What We Look For

Clear evidence of customer traction

Generating significant top-line growth with high customer retention and repeat purchase behavior.

Best-in-class unit economics

We define this as strong contribution margins, retention rates, and first-order profitability.

Ambitious and capable founders

We look for proof of strong execution skills and clear founder-market fit.

Enabled by technology, not defined by it

Brands with an omni-channel approach to growth including DTC, brick & mortar, and wholesale.

Mission-driven brands

Today’s younger consumer demands that brands proudly and consistently reflect their values.

Mainstream potential

Opportunity to resonate with a broad audience in the US not just select metro areas.

How We Help

Fundraising

We provide financing strategy, guidance and introductions to VC, growth equity, PE, debt capital and strategic investors.

Operational Guidance

Go-to-market strategy reviews, marketing best practices, distribution strategy, and geographic expansion opportunities.

Network

Celebrity, influencer, and athlete partnership introductions and co-investment opportunities.

Research

Extensive category research, comparable benchmarking and competitive analysis.